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Case Studies

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Client: ISN Medical

Project Date: 2020

Background

ISN Medical is the leading supplier of medical diagnostics products and services in Nigeria and has been in business for over 4 decades, delivering quality diagnostics solutions to medical practitioners and end-users.

As the authorised agent and distributor for Roche Diagnostics GmbH in Nigeria, we champion the large-scale supply of reagent parameters for clinical chemistry and immunology to encourage their efficient use for accurate diagnostic information in clinical laboratories throughout the country.

ISN is in partnership with best in class diagnostics manufacturers which include: Roche, Mindray, Hemocue, Randox, CTK Biotech, Radiometer, Merck, BD, and Hemocue.

As part of its contribution to quality medical practices in Nigeria, ISN conceived the ISN Medical Laboratory Scientist of the Year Award (IMLSOTY) to recognize Medical Laboratory Scientists that have displayed exceptional best practices in Nigeria’s Medical Sector.

IMLSOTY Project Objectives

  1. To recognize and celebrate exceptional Medical Laboratory Scientists in Nigeria as the ‘Unsung Heroes of the Medical Practice’.

  2. Promote and encourage medical best practices that meet global standards.

  3. Improve the quality of healthcare service delivery by reinforcing the commitment to medical practitioners

  4. To project ISN Medical as the purveyors of quality medical solutions in Nigeria amongst its external stakeholders thereby helping it gain a better competitive advantage.

IMLSOTY Project Stakeholders

  1. Board, Management and Employees of ISN Medical.

  2. Government / Regulators (FMOH, SMOHs, etc.).

  3. Medical Laboratory Scientists

  4. The Media.

  5. Partners (AMLSN, MLSCN, IMDA, GMLD, etc.)

IMLSOTY Project Execution Schedule

  • Phase 1
    • Award Mechanics, Planning, Pre-mortem & Teaser (April-May).

    • Flag-off Event & PR Amplification (May).

  • Phase 2
    • Call for Entry Media Campaign (May-July).

    • Application Collation, Evaluation & Grading (Aug-Sept).

    • Grand Finale Award Event & Amplification (Nov).

  • Phase 3
    • Sustenance & Reporting (Dec-Jan).

Result Scorecard

  • Quantitative Results
    • 7.5m+ Campaign Impact
    • 1500+ Unique Media Mentions
    • 3.6m+ in Earned Media Value
    • 65% Increase in Share of Voice/Ink
    • 40% Brand Awareness Growth
    • 10m+ Total Media Impressions
  • Qualitative Results
    1. Improved general public recognition of Medical Laboratory Scientist as ‘Unsung Heroes of the Medical Practice’.

    2. Strengthened top-leadership positioning of ISN Medical as purveyors of quality medical solutions in Nigeria.

    3. Gained several commendations from Relevant Industry Stakeholders & Government (Letters, Messages, Request for Partnerships, etc.).

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Client: Nigerian Bottling Company

Project Date: 2017 – 2019

The Brief

  • Youth Empowered is a centrally-led initiative, developed by Coca-Cola HBC to help support young people aged 18-30 The focus is on those who are not in school, employment or any form of vocational training.

  • This diverse and inclusive programme is designed to empower young people to achieve their career ambitions and live a fuller life. The initiative is aimed at empowering 500,000 YOUNG PEOPLE to transition to meaningful employment by 2020.

  • Targets – YOUNG UNEMPLOYED PEOPLE, 18-30
  • Key Training Areas – LIFE SKILLS, BUSINESS SKILLS & LONG-LASTING NETWORKS

Execution

Agency executed the Youth Empowered initiative across 11 locations/states in Nigeria training and empowering over 21,000 youth (in person) and about 39,800 youth on the digital hub (online engagement and e-learning).

Media Amplification Results

  • Over 400 media mentions resulting in a PR Value of about N140million

  • Over 300,000 unique engagements, +15m Impressions, over 4.5m audience reached

Stakeholder Engagement

  • Across all locations, in collaboration with the Corporate Affairs team, the agency was able to secure the attendance of key dignitaries; Commissioners for Youth and Sports, Governors, Deputy Governors, State Government First Ladies and other personalities.

Media Amplification Results

  • Over 400 media mentions resulting to PR Value of about N140million
  • Over 300,000 unique engagements, +15m Impressions, over 4.5m audience reached

Stakeholder Engagement

  • Across all locations, in collaboration with the Corporate Affairs team, agency was able to secure attendance of key dignitaries; Commissioners for Youth and Sports, Governors, Deputy Governors, State Government First Ladies, etc.
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Client: Nigerian Breweries

Project Date: 2020

The Nigerian Breweries Empowerment program is a platform through which the company empowers women and youth groups through vocational and entrepreneurial training in their host communities.

The initiative was simultaneously launched in 2020 across 5 locations; Kaduna, Abia, Enugu, Ota and Ijebu-Ode.

Execution

To achieve the desired results, the agency followed the following steps;

  • Community needs assessment

  • Ranking of identified skills gap Vocational and life skills

  • Monitoring and program evaluation

  • Impact assessment

Project Outcome

Over 1500 beneficiaries were supported in this project; promoting entrepreneurship and reducing unemployment in these communities.

Media Amplification Result

The event was covered by both local and national media;

10 TV News Mentions, 16 Radio News Mentions, 31 Press & Online Mentions