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Case Study

EconomyNBC/CCHBC Youth Empowered Programme

 

Client: Nigerian Bottling Company

Project Date: 2017 – 2019

The Brief

  • Youth Empowered is a centrally-led initiative, developed by Coca-Cola HBC to help support young people aged 18-30 The focus is on those who are not in school, employment or any form of vocational training.

  • This diverse and inclusive programme is designed to empower young people to achieve their career ambitions and live a fuller life. The initiative is aimed at empowering 500,000 YOUNG PEOPLE to transition to meaningful employment by 2020.

  • Targets – YOUNG UNEMPLOYED PEOPLE, 18-30
  • Key Training Areas – LIFE SKILLS, BUSINESS SKILLS & LONG-LASTING NETWORKS

Execution

Agency executed the Youth Empowered initiative across 11 locations/states in Nigeria training and empowering over 21,000 youth (in person) and about 39,800 youth on the digital hub (online engagement and e-learning).

Media Amplification Results

  • Over 400 media mentions resulting in a PR Value of about N140million

  • Over 300,000 unique engagements, +15m Impressions, over 4.5m audience reached

Stakeholder Engagement

  • Across all locations, in collaboration with the Corporate Affairs team, the agency was able to secure the attendance of key dignitaries; Commissioners for Youth and Sports, Governors, Deputy Governors, State Government First Ladies and other personalities.

Media Amplification Results

  • Over 400 media mentions resulting to PR Value of about N140million
  • Over 300,000 unique engagements, +15m Impressions, over 4.5m audience reached

Stakeholder Engagement

  • Across all locations, in collaboration with the Corporate Affairs team, agency was able to secure attendance of key dignitaries; Commissioners for Youth and Sports, Governors, Deputy Governors, State Government First Ladies, etc.