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Case Study

RecruitmentNigerian Breweries Empowerment Programme

Client: Nigerian Breweries

Project Date: 2020

The Nigerian Breweries Empowerment program is a platform through which the company empowers women and youth groups through vocational and entrepreneurial training in their host communities.

The initiative was simultaneously launched in 2020 across 5 locations; Kaduna, Abia, Enugu, Ota and Ijebu-Ode.

Execution

To achieve the desired results, the agency followed the following steps;

  • Community needs assessment

  • Ranking of identified skills gap Vocational and life skills

  • Monitoring and program evaluation

  • Impact assessment

Project Outcome

Over 1500 beneficiaries were supported in this project; promoting entrepreneurship and reducing unemployment in these communities.

Media Amplification Result

The event was covered by both local and national media;

10 TV News Mentions, 16 Radio News Mentions, 31 Press & Online Mentions