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Case Studies

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Client: ISN Medical

Project Date: 2020

Background

ISN Medical is the leading supplier of medical diagnostics products and services in Nigeria and has been in business for over 4 decades, delivering quality diagnostics solutions to medical practitioners and end-users.

As the authorised agent and distributor for Roche Diagnostics GmbH in Nigeria, we champion the large-scale supply of reagent parameters for clinical chemistry and immunology to encourage their efficient use for accurate diagnostic information in clinical laboratories throughout the country.

ISN is in partnership with best in class diagnostics manufacturers which include: Roche, Mindray, Hemocue, Randox, CTK Biotech, Radiometer, Merck, BD, and Hemocue.

As part of its contribution to quality medical practices in Nigeria, ISN conceived the ISN Medical Laboratory Scientist of the Year Award (IMLSOTY) to recognize Medical Laboratory Scientists that have displayed exceptional best practices in Nigeria’s Medical Sector.

IMLSOTY Project Objectives

  1. To recognize and celebrate exceptional Medical Laboratory Scientists in Nigeria as the ‘Unsung Heroes of the Medical Practice’.

  2. Promote and encourage medical best practices that meet global standards.

  3. Improve the quality of healthcare service delivery by reinforcing the commitment to medical practitioners

  4. To project ISN Medical as the purveyors of quality medical solutions in Nigeria amongst its external stakeholders thereby helping it gain a better competitive advantage.

IMLSOTY Project Stakeholders

  1. Board, Management and Employees of ISN Medical.

  2. Government / Regulators (FMOH, SMOHs, etc.).

  3. Medical Laboratory Scientists

  4. The Media.

  5. Partners (AMLSN, MLSCN, IMDA, GMLD, etc.)

IMLSOTY Project Execution Schedule

  • Phase 1
    • Award Mechanics, Planning, Pre-mortem & Teaser (April-May).

    • Flag-off Event & PR Amplification (May).

  • Phase 2
    • Call for Entry Media Campaign (May-July).

    • Application Collation, Evaluation & Grading (Aug-Sept).

    • Grand Finale Award Event & Amplification (Nov).

  • Phase 3
    • Sustenance & Reporting (Dec-Jan).

Result Scorecard

  • Quantitative Results
    • 7.5m+ Campaign Impact
    • 1500+ Unique Media Mentions
    • 3.6m+ in Earned Media Value
    • 65% Increase in Share of Voice/Ink
    • 40% Brand Awareness Growth
    • 10m+ Total Media Impressions
  • Qualitative Results
    1. Improved general public recognition of Medical Laboratory Scientist as ‘Unsung Heroes of the Medical Practice’.

    2. Strengthened top-leadership positioning of ISN Medical as purveyors of quality medical solutions in Nigeria.

    3. Gained several commendations from Relevant Industry Stakeholders & Government (Letters, Messages, Request for Partnerships, etc.).

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