Client: Nigerian Bottling Company
Project Date: 2017 – 2019
The Brief
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Youth Empowered is a centrally-led initiative, developed by Coca-Cola HBC to help support young people aged 18-30 The focus is on those who are not in school, employment or any form of vocational training.
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This diverse and inclusive programme is designed to empower young people to achieve their career ambitions and live a fuller life. The initiative is aimed at empowering 500,000 YOUNG PEOPLE to transition to meaningful employment by 2020.
- Targets – YOUNG UNEMPLOYED PEOPLE, 18-30
- Key Training Areas – LIFE SKILLS, BUSINESS SKILLS & LONG-LASTING NETWORKS
Execution
Agency executed the Youth Empowered initiative across 11 locations/states in Nigeria training and empowering over 21,000 youth (in person) and about 39,800 youth on the digital hub (online engagement and e-learning).
Media Amplification Results
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Over 400 media mentions resulting in a PR Value of about N140million
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Over 300,000 unique engagements, +15m Impressions, over 4.5m audience reached
Stakeholder Engagement
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Across all locations, in collaboration with the Corporate Affairs team, the agency was able to secure the attendance of key dignitaries; Commissioners for Youth and Sports, Governors, Deputy Governors, State Government First Ladies and other personalities.
