Client: Nigerian Breweries
Project Date: 2020
The Nigerian Breweries Empowerment program is a platform through which the company empowers women and youth groups through vocational and entrepreneurial training in their host communities.
The initiative was simultaneously launched in 2020 across 5 locations; Kaduna, Abia, Enugu, Ota and Ijebu-Ode.
Execution
To achieve the desired results, the agency followed the following steps;
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Community needs assessment
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Ranking of identified skills gap Vocational and life skills
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Monitoring and program evaluation
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Impact assessment
Project Outcome
Over 1500 beneficiaries were supported in this project; promoting entrepreneurship and reducing unemployment in these communities.
Media Amplification Result
The event was covered by both local and national media;
10 TV News Mentions, 16 Radio News Mentions, 31 Press & Online Mentions
