what we do
Our coverage
We are a Lagos (Nigeria)-based agency, and we can work in Sub-Saharan African countries as well as East African countries through our partners. We also have a partnership with APO for press releases & content distribution.
I-D-E-A
Core PR Services
Media Relations
We navigate media landscapes with finesse for optimal brand representation, fostering positive relationships with journalists and influencers.
Crisis and Issues
We proactively address and manage crises, providing swift and effective communication strategies to mitigate reputational damage.
Storytelling & Content Creation
We craft compelling narratives and engaging content to captivate audiences, conveying brand messages with creativity and impact.
Influencer Relations
We forge meaningful connections with influencers to amplify brand reach, leveraging their credibility and audience engagement for strategic partnerships.
Corporate Reputation Management
We safeguard and enhance corporate image through strategic communication, ensuring a positive perception among stakeholders.
Consumer Marketing
We devise and implement targeted marketing campaigns to resonate with consumers, driving brand awareness and loyalty.
Public Affairs & Government Relations
We navigate government landscapes, building relationships to influence policy decisions and aligning brand objectives with public interests.
Government Relations
We advocate for and navigate through government channels, ensuring alignment with organisational objectives and contributing to effective policy shaping.
Paid Media
We optimize paid advertising strategies for maximum impact, reaching target audiences through strategic placement and compelling messaging.
PR Strategy & Advisory
We provide expert counsel on public relations strategies, guiding organizations in achieving their communication goals with a strategic and informed approach.
Executive Visibility
We elevate leadership profiles through strategic communication, positioning executives as industry thought leaders, and enhancing their public visibility.
Stakeholder Engagement
We foster meaningful connections with stakeholders, ensuring open communication and building positive relationships with diverse audiences.
Digital PR & Online Reputation Management
We manage and enhance online presence, employing digital strategies to shape a positive reputation and effectively respond to online challenges.
Internal Communication
We strengthen organisational culture and cohesion through effective internal communication strategies, ensuring employees are informed and engaged.
PR Research & Insights
We conduct thorough research to gather insights, enable data-driven PR strategies, and ensure informed decision-making for optimal communication outcomes.
CEO Profiling & Positioning
We strategically position and profile CEOs, shaping their public image to align with organisational goals and values.
CSR Framework Planning & Communication
We develop and communicate corporate social responsibility initiatives, aligning them with brand values and positively impacting communities.
Media Tracking & Monitoring & Analysis
Monitor media coverage, analyse data, and provide actionable insights, enabling organisations to quickly adapt and refine communication strategies.
Bespoke Inquires.
Seeking a tailored marketing solution? Get in touch!
